7NXT

Sector

Consumer

Fund

Origin Fund

Year

2020

Location

Germany

Status

Current

7NXT is the No.1 B2C online fitness and nutrition platform in the DACH region.

Key facts

Online

1k+

workouts

Over

550k

paying subscribers

Customers

86%

on a 12-month subscription

7NXT is a fast-growing consumer technology group comprising a portfolio of three companies in the German-speaking online fitness and nutrition space.

Three leading digital fitness companies

Gymondo

Gymondo is the #1 B2C online fitness subscription platform in DACH, offering high-quality workout videos, customised fitness programs and personalised nutrition plans.

Shape Republic

Shape Republic is a digital-native fitness nutrition and supplements brand.

Brand Solutions

Brand Solutions is the Group’s complementary merchandising and licensing division.

7NXT’s proven social media influencer strategy enables cost-effective marketing that drives strong, sustained customer growth.

Our investment

In September 2020, we acquired a majority stake in the business from founder and CEO Markan Karajica and Crosslantic Capital.

Oakley is partnering with Markan and the management team to accelerate and scale 7NXT in the rapidly-growing online fitness and nutrition market, both domestically and internationally.

We are thrilled to have found an experienced and dynamic partner in Oakley, with a shared vision to accelerate the growth of the company in the coming years, both in Germany and internationally.

Markan Karajica

Founder & CEO — 7NXT

Market dynamics

The online fitness and nutrition market in which 7NXT operates is benefitting from a continuing offline-to-online shift as well as structural growth tailwinds such as increasing consumer awareness of physical and mental health. This offers significant headroom for continued expansion as consumers increasingly value the convenience and accessibility of online fitness.