Origin Fund

ECOMMERCE ONE is a leading provider of e-commerce SaaS solutions to SMEs in the DACH region.

Key facts






gross merchandise volume



SaaS customers

SaaS solutions for small to mid-sized online merchants

The ECOMMERCE ONE Group, combining Afterbuy and DreamRobot, provides a comprehensive suite of Software as a Service (“SaaS”) solutions for small to mid-sized online merchants selling their products through web shops and online marketplaces, such as Amazon or eBay.

The platform enables its users to manage and automate difficult, manual and time-critical processes, such as multi-channel product listing, data collection and stock management.

Ecommerce one website interface

Our investment 

In May 2021, Oakley acquired a majority stake in Afterbuy and DreamRobot, combining the two businesses into ECOMMERCE ONE. The combination represents the first step in the Group’s long-term strategy of becoming the #1 provider of e-commerce SaaS solutions in the DACH region, both through organic growth and M&A.

In 2022, ECOMMERCE ONE acquired eBay SEO and analytics software BayGraph, offering attractive upsell opportunities to the Group’s existing eBay merchants.

Quote Daliah Salzmann

In partnering with Oakley, we look forward to building Germany's leading e-commerce software provider through a combination of this initial platform investment, a fragmented marketplace and Oakley's expertise.

Daliah Salzmann

CEO Aferbuy

Market dynamics

The e-commerce software market is experiencing rapid growth, underpinned by a structural shift as consumers increasingly transact online and retailers launch and expand their online offerings. Software solutions offered by ECOMMERCE ONE represent mission-critical enablers of online merchants’ e-commerce success, by bundling and automating a full range of online sales functionalities, which results in a loyal customer base and recurring subscription revenues.

Our origination network helps us source investments others cannot. Often, we are the first institutional investor in our portfolio companies.

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