North Sails

Sector
Consumer
Fund
Fund II
Year
2014
Location
USA
Status
Current

North Sails is a leading marine action sports business.

Key facts

Digital revenue growth

33%

across lifestyle division

Europe and Asia

700+

chain and independent retailers

Apparel collection

>95%

made from sustainable materials

North Sails manufactures high-performance sailing and sportswear products.

North Sails Apparel

The sail of choice in the America’s Cup

North Sails focus is on innovation, and is renowned for the 3Di model, the sail of choice in the America’s Cup, the Grand Prix, and on most ocean race boats and superyachts.

North Sails also produces and distributes branded sportswear across the world, partnering with over 700 chain and independent retailers across Europe and Asia.

Other brands in the Group are; Southern Spars, the world leader in composite spars, rigging and marine components; EdgeWater Boats, a line of high-performance sport boats; and North Thin Ply Technology, a developer of thin ply carbon pre-pregnated for non-marine markets such as aerospace.

Quote Tom Whidden

Oakley Capital has a true entrepreneurs approach to business investment. Their bold vision of what North Group can and should be has reset all expectations for our company and our team.

Tom Whidden

CEO North Technology Group

Our investment 

We invested in North Sails in 2014, and we’re helping the business grow on a global scale through leveraging the heritage of the sail brand and developing its sportswear offering internationally.

Market dynamics

North Sails is the leader in its market, and there is a key opportunity to drive significant growth by expanding the North Sails brand beyond just sails and into sportswear, apparel and accessories. The clothing brand is already well known in the Italian market having launched there in 1986, and there is the opportunity to replicate this success on a global scale.

Our origination network helps us source investments others cannot. Often, we are the first institutional investor in our portfolio companies.

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