The business has expanded rapidly across Europe and Latin America thanks to its best-in-class technology, differentiated product offering, and strong relationships.
The Company’s clients include blue chip brands such as Universal and Adidas, as well as agencies such as WPP and Havas.
In September 2021, Oakley acquired a minority stake in the business through a partnership developed out of a long-standing relationship between Oakley partners and Seedtag’s founders, who were attracted to Oakley’s deep media expertise and strong track record in growing digital businesses organically, via M&A and across international markets.
Over the coming years, the increasing importance of consumer privacy and GDPR rules is expected to drive a shift away from third-party cookies, and advertisers will no longer be able to reach target audiences by leveraging user browsing history.
As a result, brands and agencies are searching for reliable alternatives that help them to understand consumer interests while targeting priority audiences.