Athena Racing

Oakley’s investment follows the creation of the landmark America’s Cup Partnership (the “Partnership”) which will govern the America’s Cup. The Partnership is expected to enhance the commercial appeal and investability of the world’s most prestigious high-performance sailing competition. 

Oakley played a central role in shaping this new framework, under which the five founding teams, including Athena, will sit in an equal partnership position.

The America’s Cup combines heritage with advanced technology, elite sport, and strong commercial appeal. 

The new Partnership marks a major step forward, pairing the Cup’s legacy with a more modern and commercially focused structure. It gives all teams board representation, establishes neutral, professional management to drive audience and revenue growth, introduces cost-control measures to create a more competitive field, and sets a stable biennial calendar to support long-term investment, positioning the Cup as a leading, global sports property.

Our Investment

Oakley’s investment in Athena reflects its strong belief in the enduring appeal and growth potential of premium sports properties. The new partnership enables Athena to pursue a multi-cycle strategy across future America’s Cup contests, with longer-term sponsorship deals, R&D investment, and talent acquisition. Oakley will support Athena Racing by accelerating commercial partnerships, expanding brand visibility, and scaling operations.