Idealista

Sector
Consumer
Fund
Fund IV
Year
2021
Location
Southern Europe
Status
Current

Idealista is the leading property portal in Southern Europe.

Key facts

Property agents

45k

use Idealista across Spain and Italy

Property

1.4m+

listings

Founded in 2000 and headquartered in Madrid, Spain, idealista’s online property portal enables agents and private individuals across Spain, Italy and Portugal to advertise their property portfolios in exchange for a recurring subscription fee.

Our investment 

Oakley has deep expertise and a strong track record helping digital marketplaces such as property portals to accelerate their growth.

In January 2021, we signed the acquisition of a minority stake in the business, alongside EQT and the idealista management team. This follows the successful sale of Fund III investment Casa.it to EQT in September 2020, which was subsequently combined with idealista’s Italian operations to create the number 1 property portal in Italy.

Quote Jesús Encinar

We are excited to be partnering with EQT and Oakley and look forward to working together in the coming years. Their expertise in online classifieds and real estate will be invaluable in driving the future success of our business.

Jesús Encinar

Founder, Chairman & CEO Idealista

Market dynamics

Idealista’s business benefits from favourable underlying market trends and drivers including the digitalisation of advertising and content as real estate agents move from offline to online marketing, as well as strong network effects. This is particularly the case in Southern Europe, where structural growth rates are higher than in more mature classifieds markets like the UK and Germany.

Our origination network helps us source investments others cannot. Often, we are the first institutional investor in our portfolio companies.

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