One key area of focus during 2024 has been responsible parts sourcing. Through collaborations with certified green parts providers including Green Parts Specialists, Synetiq and Silverlake Automotive Recycling, Steer is increasingly incorporating reclaimed parts into its repair operations. All green parts used conform to the UK Vehicle Recyclers’ Association standard and certification rules. The group is working closely with insurer clients to embed green parts in contractual agreements and, in parallel, is developing training and education campaigns to drive awareness and uptake among colleagues and customers.

Paint is another environmental consideration in the automotive repair industry. Steer recently transitioned to a more sustainable paint system, Axalta. The new system is projected to reduce CO₂ emissions through fast-cure, low-energy drying technology that operates at reduced temperatures and requires fewer coats.

With a dedicated Group Production & Sustainability Manager in place, the business is assessing and improving repair methods, increasing efficiency across its sites. By analysing bake times, paint volumes and solvent use, Steer is streamlining its operations and working with partners to test and implement more sustainable repair technologies.

Recognising the need for broader innovation, Steer is also collaborating with partners like AkzoNobel and 3M to help develop new products, such as efficient spray systems, solvent-free cleaners and reusable PPE.

Steer is also focused on sustainable mobility, exploring ways to reduce or eliminate the need for courtesy cars, engaging with Vizion to progress their Green Earth initiative, which offers customers the choice of a courtesy car or to plant trees in its place. Additionally, Steer has implemented operational changes, such as improved repair scheduling and increased investment in electric courtesy cars to further reduce carbon emissions.

Finally, Steer is looking into new ways vehicle damage is assessed. Remote estimating technology – enabled by partnerships with GT Motive and Solera – now allows assessments to be completed from customer-submitted images, cutting down on unnecessary travel. The business is also piloting AI-powered estimating through Qapter, which leverages historical data to predict parts needs, reducing waste and excess deliveries.

From responsible sourcing to digital innovation, Steer is embedding sustainability across the vehicle repair journey.