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Steer Automotive Group
Investing in people: Developing talent for a stronger future
Steer Automotive Group ('Steer') is a leading UK vehicle repair business, operating a network of high-quality bodyshops that deliver accident repair and refurbishment services in partnership with major insurers, fleets and manufacturers. While Steer is recognised for its operational excellence, it is also setting new standards for people development in the sector.
Through its dedicated Steer Academy, the group has built a comprehensive training and development programme that offers every colleague the opportunity to grow both professionally and personally. From apprenticeships to leadership training, the programme is designed to foster a highly skilled, engaged and future-ready workforce.
A key component of this initiative is Steer’s commitment to high-quality apprenticeship programmes. Working with EMTEC at Nottingham College and Thatcham Research, Steer ensures consistent, industry-leading technical training across its network. These programmes are enriched beyond the standard curriculum through bespoke training delivered by partners like Storm, a specialist training provider that supports technical and behavioural development across the automotive sector, participation in internal skills competitions and the annual Steer Apprentice Awards, which celebrate outstanding achievements across the business.
This culture of continuous learning also extends beyond technical training. Steer provides a wide range of non-technical development opportunities, including tailored leadership and management training for all people managers, and talent programmes designed to identify and support the next generation of business leaders. These efforts are underpinned by online learning tools and strategic partnerships.
Steer’s commitment to workforce development is also industry-facing. The group is an active member of the 5% Club, committing to having at least 5% of its workforce enrolled in apprenticeships or formal training programmes at any one time. It also supports initiatives such as AutoRaise, which works to attract young people into technical roles within the automotive industry – helping to ensure a strong pipeline of future talent for the sector as a whole.
By investing in skills, opportunity and career pathways, Steer Automotive is building a culture of continuous development – empowering its people, strengthening its business and helping to shape the future of the automotive industry.
5%
The group is an active member of the 5% Club, committing to having at least 5% of its workforce enrolled in apprenticeships or formal training programmes at any one time.