3rd generation family business
including LVMH, Fendi, Zaha Hadid and Philippe Starck
share from digital channels
Founded in 1921, Alessi is a producer of high-end premium consumer goods.
We acquired a controlling stake in the business in August 2019, working alongside the Alessi family to develop the company with a focus on digitising operations and sales, and expanding into new international markets.
Our deep expertise in marketing and shaping digital strategies for consumer driven businesses will help to strengthen and expand the proposition of the brand.
Partnering with renowned designers, Alessi creates iconic household products with a focus on tableware and kitchenware.
Partnering with Oakley will help us to adapt to the new globalised world without losing our brand strength and design excellence.
The ‘premiumisation’ of the consumer goods market and increasing appetite for design-led products offers significant room for growth, both in Europe and on a global scale. Meanwhile, an accelerating shift to online sales provides opportunities for brands to strengthen their relationship with customers through D2C models. As an established and widely recognised brand, Alessi is well-placed to take advantage of market consolidation and further strengthen its premium appeal.