Emesa

Sector
Consumer
Fund
Fund I
Year
2011
Location
The Netherlands
Status
Realised

Emesa is an e-commerce portal active in the Dutch online leisure market.

Key facts

Transactions

2.5m+

in 2012

Generating

>100%

IRR

Generating

3.5x

MM

Emesa is a leading online consumer auction platform in the European leisure industry

Emesa enables customers to find and book online leisure deals such as weekend trips, spa breaks, event tickets and restaurant visits.

Our investment

Following our acquisition of Emesa in March 2011, the company achieved significant growth through the launch of its auction platform in Germany and a new ‘mobile only’ label in Holland, to enable visitors to purchase last minute deals via mobile.

In 2012, Emesa completed over 2.5 million transactions and had built up over 5.5 million weekly newsletter subscribers.

In January 2013, Oakley sold Emesa to Cyrte Investments B.V., achieving a 3.5x return in less than two years of ownership, with an IRR in excess of 100%.

Our origination network helps us source investments others cannot. Often, we are the first institutional investor in our portfolio companies.

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