Founded in Italy
1940
2nd generation family business
Revenue
25%
share from digital channels
Unique decors
c.10k
held in archive
Founded in 1940 and headquartered in Milan, Fornasetti is an iconic luxury design atelier renowned for its eclectic, handcrafted home décor items sold via multiple channels including wholesale, retail and online, as well as via distributors in Italy and abroad.
Fornasetti's strong heritage and history of notable collaborations, including Louis Vuitton and Poltrona Frau, provide meaningful opportunities to further elevate the brand.
Fornasetti forms a part of Oakley’s Iconic BrandCo platform, which currently comprises heritage brands Alessi, a high-end Italian design business focused on homeware products, Globe-Trotter, a premium, British luggage maker, Connolly, a luxury British brand known for its high-end leather goods and apparel and Smythson, a British heritage brand specialising in high-quality leather goods and stationery.
Oakley aims to significantly grow the sales and value of Fornasetti by accelerating international expansion, digitising operations, and enhancing the company's brand positioning and digital marketing - strategies it is already successfully applying to Globe-Trotter, Alessi and Connolly.
