Konzept & Marketing

Fund
Fund V
Year
2024
Location
Germany
Status
Current

Konzept & Marketing is a leading independent Managing General Agent in the German personal, non-life insurance market.

Founded in 2001 and based in Hanover, Konzept & Marketing ("K&M") operates as an underwriting agent in Germany for private non-life insurance products (property, accident, liability), a growing market that is currently worth €28 billion. K&M develops, markets and administers tailored insurance products on behalf of insurance companies in an asset light model.

The Company has experienced continuous organic growth, driven by high and consistent renewal rates thanks to its strong reputation for customer care and a focus on providing innovative solutions delivered through seamless digital processes.

K&M Image

Market Dynamics

Germany’s insurance distribution market is highly fragmented and lagging other markets such as the UK and US in the role that independent MGAs play as intermediaries. There is significant value creation potential for K&M to pursue a consolidation strategy spanning insurance brokerage and underwriting with differentiated product capabilities at its core.

Our Investment

In partnership with incoming Chairman Joachim Müller, Oakley will support the K&M management team to expand K&M’s product offering, strengthen the distribution function of the business, and pursue further M&A opportunities.

Quote Joachim Müller

By partnering with Oakley we can take advantage of their considerable expertise scaling businesses. We see enormous opportunity to create a leading player in Germany’s insurance ecosystem by leveraging excellence in underwriting and distribution combined with modern technology.

Joachim Müller

Chairman Konzept & Marketing

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