NOX

Founded in 2008 in Barcelona, Spain, NOX has become a global benchmark for high-performance padel rackets trusted by both recreational and top professional players worldwide, including the world number one, Agustín Tapia. Today, the company sells more than 400,000 rackets annually across 80+ countries, accounting for 11% of total global sales.

Over the past four years, NOX has achieved strong growth, delivering a 50%+ revenue CAGR - significantly outpacing the broader market. This success has been driven by continuous, pioneering product development, resulting in strong brand loyalty and endorsements from top-tier professionals. 

Our investment

Oakley will partner with Jesús and the NOX management team to accelerate the brand’s international expansion, with a particular focus on the U.S. and Asian markets, where padel is gaining traction. Oakley will also assist in broadening NOX’s product portfolio, strengthening the company’s digital marketing capabilities, and exploring further opportunities in the fast-growing pickleball segment, where NOX already has a foothold.

Market Dynamics

The sport of padel is expanding rapidly, growing at an estimated 25% a year thanks to its accessibility, global appeal, alignment with fitness trends, and its ability to attract players across generations. This momentum is further supported by the increase in new court construction and the growing number of tennis clubs converting their courts to padel, drawn by the sport’s compelling economic model.