Founded in Malaga in 2012 by siblings Gina and Franz Matheis, Paraty Tech is a cloud-based demand generation platform used by independent hotels, hotel chains and mid-market properties across Iberia, with a growing footprint in Latin America and the US.
The company provides a fully customisable platform enabling hotels to manage direct reservations, pricing, and availability through their own online (website) and offline (telephone) direct channels.
Its popularity has been driven by its user-friendly interface, ease of integration with property management systems, and its proven ability to significantly increase direct bookings and reduce reliance on OTAs. The company’s commission-based core business is complemented by a suite of additional services including digital marketing and outsourced contact centres.
Oakley will support Paraty’s team to accelerate international expansion and pursue strategic acquisitions in the fragmented Travel Tech space to create a scaled leader with a broadened product offering.
The travel booking sector is highly fragmented and Paraty has already proven itself a consolidator in the Spanish market. The company has achieved impressive revenue growth by taking market share from legacy providers and cross-selling its expanded portfolio of value-added services.
Gina Matheis
Co-Founder & CEO — Paraty Tech
