Steer Automotive Group

Founded in 2018 by serial entrepreneur Richard Steer, Steer Automotive has expanded through 18 acquisitions, establishing a network of over 200 repair centres. The group facilitates repairs through its core passenger car and prestige repair centres, luxury brand centres and commercial vehicle locations.

Steer is a key partner for the UK’s leading vehicle insurers, accident management companies and OEM dealerships, holding 45 manufacturer accreditations, including recommendation and approval for major brands such as Porsche, Rolls Royce, Bentley, McLaren, Lamborghini, Aston Martin, JLR, Tesla, Mercedes Benz, Volkswagen Group, Stellantis and Ford.

Our Investment

Oakley will facilitate Steer Group’s next stage of growth within the fragmented collision repair market, further strengthening its investment in its facilities, development and training through the Steer Academy programme, and EV repair capability to meet the demands of newer, more technologically advanced vehicles.

Market Dynamics

The UK collision repair market is worth over £5 billion and is highly fragmented with Steer accounting for approximately 5% of the UK market. The market has seen 7-8% growth in price of repair due to advances and increasing complexity in car technology. Steer is the only consolidator and scale operator of automotive collision repair centres in the UK.