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Christian Horner to advise Oakley Capital on Sports Investments

Oakley Capital

21.05.26

1 min read

Oakley Capital, a leading private equity investor, is pleased to announce that British motorsport executive and former racing driver Christian Horner is working with the firm as an advisor on investments in premium sports.

Christian previously served as CEO and Team Principal of Red Bull Formula One for over twenty years, leading the team to eight World Drivers’ Championships, six World Constructors’ Championships and 124 race victories between 2005 and 2025. During his tenure, Horner also oversaw the creation of Red Bull Powertrains and Red Bull Advanced Technologies, while generating more than $3 billion in commercial revenue through global partnerships and sponsorships.

Christian Horner is widely recognised as a highly successful leader in global sport. His track record, expertise and commercial instinct will be invaluable as we continue to scale our sports portfolio. We are increasingly drawn to businesses in this space that share the hallmarks of a typical Oakley investment: founder-led, high-growth and supported by resilient revenues, or under-commercialised ‘scarce’ assets with significant untapped potential. We look forward to working with Christian in order to unlock these opportunities.

Peter Dubens

Founder and Managing Partner — Oakley Capital

Sports businesses are benefitting from growing global audiences and participation rates as more people embrace healthier, active lifestyles. I have known and respected Peter and the Oakley team for many years and have always admired their approach to building ambitious, founder-led businesses. Oakley Capital has established a strong reputation across the sports and consumer landscape and I look forward to working together in the future and sharing my experience to help support the next generation of standout sports businesses.

Christian Horner

Oakley’s existing investments in the sports sector include Athena Racing (now GB1) the ‘Challenger of Record’ for the 38th America’s Cup sailing competition; NOX, a global benchmark for high-performance padel rackets; Vice Golf, a digitally-native golf brand; and North Sails, a leading marine action sports business.

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Christian Horner to advise Oakley Capital on Sports Investments

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If you would like to know more, contact a member of the Oakley Capital team across our London, Luxembourg, Munich, Milan and Madrid offices.