Fund II originally invested in Facile in 2014, building on the sector experience gained through an earlier investment in Verivox, the Germany-based online price comparison website. Under Oakley’s ownership Facile has successfully expanded its market share in its core automotive price comparison market, whilst also establishing leading positions in the Broadband and Gas & Power verticals, and growing challenger positions in Loans and Mortgages. Since acquisition, the Company has nearly trebled EBITDA and today helps three million monthly users to compare prices on key elements of their household expenditure.
Fund III is delighted to have the opportunity to invest in a high growth market leader such as Facile and continue Oakley’s successful track record in the online price comparison sector. EQT brings a wealth of relevant experience in the space and a highly complementary approach to partnering with top management teams.
This transaction continues Oakley’s recent track record of significant value creation in the Digital Consumer sector: Fund II’s investment in PARSHIP Elite Group, a leading online dating site based in Germany, generated gross return of 4.7x MM and an IRR of 119%; Verivox, a Fund II investment in the price comparison segment, generated a gross return of 2.5x MM and an IRR of 43%.
BofA Merrill Lynch acted as Facile’s financial advisor in connection with this transaction.