Vice Golf

Sector
Consumer
Fund
Origin Fund
Year
2022
Location
Germany
Status
Current

Vice Golf is the leading digitally-native golf brand, selling premium golf balls at significantly lower price points than comparable products through a D2C business model.

Key facts

Playing golf

70m+

people worldwide

Revenues

80%

generated in the USA

Topline CAGR

>40%

between FY18 and FY21

Vice Golf has successfully disrupted the golf ball market by offering premium golf balls at significantly lower price points than comparable products through its D2C-first (‘direct-to-consumer’) business model and innovative social media marketing.

Vice Golf
Icons8 50

30-50% discount
vs traditional
performance brands

A strong track record of profitable growth

Vice Golf has a strong track record of profitable growth with >40% top-line CAGR between FY18 and FY21 at ~20% EBITDA margin.

Our investment

Oakley’s investment in Vice Golf is another example of our ability to leverage our wider network and reputation to form long-lasting partnerships with successful entrepreneurs. 

We acquired the business in May 2022 and are partnering with the Vice Golf team including co-founders Ingo Düllmann and Rainer Stöckl to accelerate the business’ growth, product diversification strategy and internationalisation.

Vice enjoys high barriers to entry due to its exclusive access to superior patent-protected production and strong brand equity.

Quote Ingo Düllmann & Rainer Stöckl

We were attracted to Oakley's successful record of partnering with disruptive brands and founders. And as business founders, Oakley's entrepreneurial heritage particularly appealed to us.

Ingo Düllmann & Rainer Stöckl

Co-Founders Vice Golf

Market dynamics

Golf is a centuries-old sport that has proven its enduring appeal and stability through economic cycles and today is played by c.70 million players across the globe. The sport has become more popular in recent years with data showing players are getting younger and playing more rounds, amidst a shift to healthy living and flexible working.

Our origination network helps us source investments others cannot. Often, we are the first institutional investor in our portfolio companies.

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